About the Design
Being a bike geek and an art director I just couldn’t pass up a chance to design a kit for what I feel is the best group ride in L.A.
Having done the ride more years than I care to admit I felt it would be nice to hearken back to the early days of the club. Give the design a slightly retro look with a nod to Raymond Fouquet.
I borrowed from the classic jerseys of the past and mixed in some modern design elements, all while using the La Grange color palette.
— Richard Bess
The Designer
Richard Bess is a Los Angeles Art Director, Creative Director, and Designer. He is the founder of the cycling brand, Hammer Fred, which documents local training rides.
Website: www.richbess.com
